Stop Dribbling Footballs is a new and unique approach to understanding individualized instruction and provides an opportunity for educators to challenge and rethink their approach to educating students’ behavioral norms. In Stop Dribbling Footballs, Joe is thrust into a new environment without guidance or an ability to meet the expectations of the authority figures. Initially, Joe was unable to succeed because he applies a rule set of social norms to the new environment which gives the appearance of non-compliance. Joe is doing the only thing he knows how to do and is confuse that his behavior elicits harsh reaction from those around him. It is not until a coach sits Joe down and explains the rules that Joe begins to develop tools to be successful.